Torchlite Landing Page Revamp
New design, better performance
It was time to change the status quo. For an advertising campaign focused on Torchlite's freelance experts, I took on a landing page redesign project. While the old landing pages worked, I believed that a refreshed landing page design could help boost conversions. Three concepts were created — some that required users to scroll, and some that were more content-heavy.
The new landing pages increased lead conversions by 32%.