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Landing Page Revamp

 

Torchlite Landing Page Revamp

New design, better performance

It was time to change the status quo. For an advertising campaign focused on Torchlite's freelance experts, I took on a landing page redesign project. While the old landing pages worked, I believed that a refreshed landing page design could help boost conversions. Three concepts were created — some that required users to scroll, and some that were more content-heavy.

The new landing pages increased lead conversions by 32%.

The New Designs

 

The Old Design

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