“Flexpertise” E-book Design + Execution
FLEXPERTISE: YOUR GUIDE TO ON-DEMAND MARKETING DIGITAL TALENT
This e-book was created in partnership with Convince & Convert, the #1 Content Marketing Blog in the World and founded by marketing expert Jay Baer. We created the e-book to promote Torchlite’s on-demand experts, branded as “flexperts” (or flexible experts). The goal of the e-book was to build awareness and to teach marketers how to expand their team’s capacity (without increasing headcount).
I led the strategy and design of the e-book, working with Convince & Convert to develop content. I designed the e-book, running with the musical theme reflected throughout the copy.